Skincare
Pip
A bright skincare range designed to make each product’s job legible at a glance.
Pack views establish the range, grouped campaign frames build recognition, and on-model imagery brings the routine into use.
- Product
- Three-part skincare range
- Direction
- Colour-led, clean, direct
- Coverage
- Product, campaign, on-model
- Range
- Press, Pulp, Wash
Directed and finished by Mira.
Included in the shoot
·12 images · Product · campaign · on-model
Product and pack
The range, clearly introduced
Front-and-back pack views give each product its own frame while keeping the family easy to scan.
Campaign system
One range, several campaign moods
Group compositions shift from crisp product-page clarity to softer, more expressive launch imagery.
Usage and social
The routine, on-model
Close crops keep product and expression equally readable for launch, feed, and product education.
