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Fashion

JACI

Street Bloom is a street-led fashion direction for JACI, treating one checked look as both product study and campaign character.

Movement, still portraits, reverse views, garment details, and graphic distance frames build the Street Bloom direction into a complete lookbook.

Product: Pink checked two-piece
Direction: Street Bloom
Coverage: Lookbook, detail, campaign
Setting: City movement, kerb, and quiet walls

Directed and finished by Mira.

Model wearing a pink checked JACI look while crossing a city street

Included in the shoot

17 images · Street Bloom · lookbook · campaign

Campaign and lookbook

The look in motion

Full-length frames establish silhouette and attitude through walking, turning, and still street portraits.

Street crossing · Front — Campaign imageStreet crossing · Front

Street crossing · Turn — Campaign imageStreet crossing · Turn

Full look · Side view — Lookbook imageFull look · Side view

Full look · Street portrait — Lookbook imageFull look · Street portrait

Full look · Wall portrait — Lookbook imageFull look · Wall portrait

Fit and character

Portraits and reverse views

Closer portraits and back views carry expression while showing how the garment sits from another angle.

Front portrait — PortraitFront portrait

Close front portrait — PortraitClose front portrait

Street-side fit — Lookbook imageStreet-side fit

Reverse fit — Lookbook imageReverse fit

Product detail

Fabric and finish

Tighter crops make the check, construction, and fit readable without breaking the campaign mood.

Jacket and trouser detail — Garment detailJacket and trouser detail

Reverse construction detail — Garment detailReverse construction detail

Supporting campaign frames

Distance as a graphic device

Negative space and distance create quieter frames for type, launch copy, and a paced editorial sequence.

Distant wall portrait — Campaign imageDistant wall portrait

Graphic distance frame — Campaign imageGraphic distance frame

Kerb and negative space — Campaign imageKerb and negative space

Street corner and negative space — Campaign imageStreet corner and negative space

Passing car and city distance — Campaign imagePassing car and city distance

Your product gets the same treatment.

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